"Shebekinskaya Industrial Chemistry" at the 48th International Exhibition and Fair for Wholesale of Light Industry Goods "BTI-2024".

On October 2, the 48th International Light Industry Wholesale Trade Fair "BTI-2024" opened in Minsk. It's a unique venue for showcasing new products and trends for the upcoming fashion season, as well as hosting events to discuss current industry development topics, contracts, and agreements. The business program includes specialized seminars, business meetings with executives from leading companies and trade representatives, company presentations, fashion and footwear collection shows, master classes, business dialogues, and more.

Over 100 exhibitors from Belarus, Russia, Kazakhstan, Uzbekistan, Kyrgyzstan, Turkey, and elsewhere are showcasing their new products. This year, the organizers surprised guests and participants with the "We Are Quality" project, featuring collections from popular Belarusian brands presented by prominent Belarusian women. The catwalk featured Nadezhda Lazarevich, First Deputy Chairperson of the Minsk City Executive Committee; Olga Chemodanova, Head of the Main Department for Ideological Work and Youth Affairs of the Minsk City Executive Committee; Olga Shpilevskaya, Chairperson of the Belarusian Women's Union; media executives, athletes, artists, and even Tatyana Lugina, Chairperson of the Bellegprom concern.

The highlight of BTI-2024 was the performance by fashion designer Sergey Sysoev. He is a member of the Russian Haute Couture and Prêt-à-Porter Association and the international association "Union of Designers," the founder of a brand, and a winner of the Fashion TV award and the Moscow Mayor's Cup.

Shebekinskaya Industrialnaya Khimiya LLC annually participates in the BTI exhibition. This year, at its exhibition stand, Ecokhim XXI Century LLC, an affiliate of Shebekinskaya Industrialnaya Khimiya LLC, organized with the support of the Russian Export Center, presented an updated collection of chemical materials for the full-cycle leather and fur industries, from raw materials to finished products, as well as for the textile industry and raw wool processing plants, for the 2024-2025 seasons. During the exhibition, specialists from Shebekinskaya Industrialnaya Khimiya LLC held working meetings and negotiations with partners from Belarus to expand their product range in Belarus, as well as with partners from other countries to implement new mutually beneficial projects.

Ecokhim XXI Century LLC, an affiliate of Shebekinskaya Industrial Chemistry LLC, was awarded a diploma at the BTI-2024 exhibition for long-term fruitful cooperation.